Step by step guide to indexing the term “driving lessons in Cambridge” for Drive Cambridge Driving School

Driving Schools and Driving Lessons in Cambridge is a very popular search term in the Google search engine and therefore, very competitive.

Driving Lessons Cambridge

Driving Lessons Cambridge

In this blog post, we are going to show you the steps we go through to get the brand new website for Drive Cambridge Driving School in Cambridge onto Page 1 of Google.

We launched the brand new website for Drive Cambridge: https://www.drivecambridge.co.uk/ on 25/04/2017

Stage 1 of optimising the website is on page seo.

We installed the Yoast WordPress plugin and optimised the site for keywords: driving lessons Cambridge and driving instructor Cambridge and other search terms.

Security is very important and it is no secret that sites with SSL certificates are getting ranked higher, so our URL now has https and the padlock symbol showing.

A list of work we carried out to prepare our site to be indexed by Google.

1) configured Yoast home page is configured the correct way.

2) optimized all important Menu Pages and post (All optimized pages got Green light for Good seo.)

3) generated xml sitemap and robots txt correct way.

4) Added meta description in yoast home page.

5) keyword optimization work completed. (Driving Instructor Cambridge, Driving Lessons Cambridge, Driving School in Cambridge.)

6) Google webmaster work completed.

Stage 2

Competitior analysis is key, we used SEM Rush to analyse the top ranking sites for our keywords and check which links are linking to their sites, SEM Rush indicated which links are high ranking and trustworthy.  We built the same links, usually by following the existing links with competitors and replicating for Drive Cambridge.  SEM Rush gives you most of the data you need for FREE.

This completes the first stages we did initially, in the coming weeks, we will list more strategies.

Finally, we check our keyword position using: http://smallseotools.com/keyword-position/ The result shows we are not ranked yet for “driving lessons in Cambridge”.  It is very early days, we are not worried.


It’s Friday 28th April 2017 and we are now ranked on Google, Page 14.  The fun now begins to get to page 1.

Stage 3

I have been busy building links to my website, I just had a link added to a Driving Instructor directory, which is obviously a very relevant link.  I came about this link from meeting the owner online in a business group.  So building real life links can pay dividends.

Google + is Googles very own social media platform and it makes sense to be on it, I have registered Drive Cambridge on the site and awaiting a verification code.